Sensitive market
The marketing and communications of prescription drugs and medical devices require a high degree of sensitivity. Only then can sufficient acceptance be achieved for the desired positioning. Moreover, the complexity of the medical matter must be taken into account.
In the field of product communications (specialist groups and general public) Pharma Gene offers:
- Communication strategies for all phases of the life cycle of the pharmaceutical product or medical device
- Planning, organizing and implementing communication activities (regional, national, international)
- Awareness campaigns and patient information days